The characters, the research,
And in the back of your mind you're dreaming of the day readers finish your book and immediately go looking for more. Readers who don't just want to follow you, but shout about your books from the rooftops.
You've poured yourself into your book.
the late nights, the rewrites.
That's the dream!
The authors readers obsess over aren't just talented.
Think about the authors you aspire to become. The ones whose release days feel like events, whose newsletters you actually open, whose Instagram you check just to get sneak peaks of their next book.
They’re not more talented than you.
They just know exactly who they are and who they're writing for. And they’ve built a brand around it. One that attracts, connects, and turns casual readers into their biggest fans.
HERE'S THE THING...
They're Clear.
That’s a whole different craft. Lucky for you, it's what I do best.
But building a brand that does all of that?
The Whole Works
The full kit-and-kaboodle complete author brand and website experience. Authentic, strategic design that attracts and converts your ideal readers.
A strategic brand identity built to reflect your author personality, attract your dream readers, and give you everything you need to show up confidently and consistently.
The Bestseller Brand
The Bestseller Brand
Package starting at $850
The Whole Works
The full kit-and-kaboodle complete author brand and website experience. Authentic, strategic design that attracts and converts your ideal readers.
The Whole Works
Package starting at $2000
A strategic brand identity built to reflect your author personality, attract your dream readers, and give you everything you need to show up confidently and consistently.
The Bestseller Brand
The Whole Works
The full kit-and-kaboodle complete author brand and website experience. Authentic, strategic design that attracts and converts your ideal readers.
A strategic brand identity built to reflect your author personality, attract your dream readers, and give you everything you need to show up confidently and consistently.
The Bestseller Brand
The Bestseller Brand
Package starting at $850
The Whole Works
The full kit-and-kaboodle complete author brand and website experience. Authentic, strategic design that attracts and converts your ideal readers.
The Whole Works
The full kit-and-kaboodle complete author brand and website experience. Authentic, strategic design that attracts and converts your ideal readers.
The full kit-and-kaboodle complete author brand and website experience. Authentic, strategic design that attracts and converts your ideal readers.
The Whole Works
The Whole Works
Package starting at $2000
Personalized website training + 30 days post-launch support
The Whole Works
The full kit-and-kaboodle complete author brand and website experience. Authentic, strategic design that attracts and converts your ideal readers.
"Working with Alyssa on my Branding and Website Redesign was an Absolute Joy.
happy notes
She completely brought my vision to life, capturing not just what I wanted to show, but what I wanted people to feel when they landed on my site. The end result exceeded every expectation. I couldn’t be happier and would recommend Alyssa to anyone looking for a designer."
~ Carla W.
Every Great Story Has Three Acts
the process
Direction
Design
Delivery
Before I touch a single font or color, we get crystal clear on who you are, who you're writing for, and your unique "it-factor."
Deep Dive Questionnaire + Discovery Call
Competitor + Market Research
Mood Board + Strategy PDF
With your strategy as the foundation, I'll turn all that clarity into a visual identity that actually looks and feels like you.
The fun part! Everything gets handed over polished, organized, and ready for its big debut.
Brand Identity Design
(Logo, Colors, Typography)
Website design + build (if included)
Collaborative feedback and intentional refinements
Final brand files + comprehensive brand guidelines
Website launch + setup (if included)
Tutorials + 30-day post-launch support
We Might be a perfect match!
Or we might not (and that's okay too)
I'm selective about who I work with. Not because I'm picky (I'd love to work with everyone), but because I want to make sure I can actually deliver for you. So here's a little checklist before you reach out - m’kay?
Heck yes, if:
Not yet, if:
You’re in your “just writing for fun” era.
You're an aspiring, debut, or established author who wants a brand that attracts your ideal readers.
You only care about the colors or logo and don't care if they convert or not.
You've outgrown your DIY branding, want to skip the DIY headache altogether, or just want it done right from the beginning.
You’re in a busy season and can’t jump on a check-in or send feedback.
You're ready to be taken as seriously as your writing.
You want a brand that grows with your author career, not just something that looks good right now.
You're open to the process and trust that clarity comes before color palettes.
You're not quite sure yet if you want to pursue publishing (traditional or otherwise).
You're looking for a quick, cheap solution or need something done like, yesterday.
Brand and web designer, bookstagrammer, and aspiring travel romance author who has rewritten her first chapter approximately a billion times. (We don't talk about it.)
That last part matters more than you'd think.
I didn't stumble into the author space because it seemed like a good niche. I ended up here because I kept having the same conversation with other aspiring authors. Brilliant, talented writers who were completely overwhelmed by the branding and platform side of things. Writers who just wanted to write but knew they couldn't ignore the rest of it forever.
So when I say I understand where you are, I really do.
Meet YOUR designer
Alyssa
So...you made it to the bottom of the page
Still have some questions?
faq
Once you hit submit, you'll receive a welcome email that includes a link to schedule a free Discovery Call. On the call, we'll chat through your goals and vision, and if we're a great fit, we'll make it official!
Most branding projects wrap up in about 4 weeks, while a brand + website package typically takes 6–8 weeks from start to finish. That said, timelines can flex a bit depending on how quickly feedback and approvals come in on your end.
Short answer: no. But! You won't be left on your own. Every client receives a guide to writing their own website copy, and I have a talented copywriter I love to refer clients to when they'd rather leave it to the pros.
If you're investing in the brand + website package, there are a couple of additional things to have ready:
- Website copy: All written and ready to go before we dive into your site.
- Headshots/Photos: Not technically required, but highly encouraged! Professional photos go a long way in making your brand feel polished and cohesive.
Absolutely! The branding package includes 2 bespoke branded collateral templates, and if you find yourself wanting more down the road, additional pieces are available at an à la carte rate. Just keep in mind that add-ons may extend your project timeline a bit!
Simply put? It's the only platform I feel 100% confident putting in your hands when your project wraps up.
Showit is intuitive, beginner-friendly, and requires zero coding knowledge to make updates and keep things fresh. No gatekeeping, no tech headaches. Just creative control that stays in your hands as your author brand grows and evolves.
And of course, I'm never too far away! If you'd rather leave future updates to me, I offer retainer options for previous clients.
Of course. It's highly convenient, fast and free. It's also gotten pretty good at making things look decent.
The thing is...you've probably spotted an AI-built brand before without even realizing it. I'll give you a hint: likely a little generic... like it could belong to anyone?
Your author brand shouldn't feel like it could belong to anyone. It should feel unmistakably you. AI has its place, especially if you're just starting out and the budget is tight. But when you're ready to show up intentionally and build real trust with your readers? That's where a real human (hi! 👋) makes all the difference.
